In a significant move signaling a pivot in its programming strategy, BET has announced the indefinite suspension of two of its most prominent and long-standing award ceremonies: the Soul Train Music Awards and the BET Hip-Hop Awards.
BET CEO Scott Mills confirmed the decision, stating that the network is actively exploring new avenues and platforms for these iconic events, rather than permanently discontinuing them. This strategic reevaluation comes amidst a rapidly evolving media landscape, declining linear television viewership, and broader budgetary adjustments within parent company Paramount Global. The network aims to “reimagine” these franchises to better resonate with contemporary audiences and consumption habits.
A Changing Media Climate Prompts Reimagining
According to Mills, the suspension is less about the finality of these shows and more about adapting them to the current media climate. “It’s less about them being no longer and more about our team having to reimagine them for this changing media landscape that we find ourselves in,” Mills explained in a statement to Billboard. He indicated that many networks are taking established franchises and considering how they might best live on new platforms, such as streaming services or other digital formats. This approach reflects a broader industry trend where traditional television is increasingly being supplemented or supplanted by on-demand and digital content.
The entertainment industry, particularly award shows, has grappled with diminishing ratings for years. The BET Awards itself saw a notable drop in viewership for its 2025 telecast, particularly within the crucial 18-49 demographic. This mirrors a wider pattern observed across major award ceremonies, where engagement with linear television continues to decline, especially among younger demographics who increasingly favor streaming and social media for their entertainment. The financial pressures associated with producing large-scale live award shows, coupled with reduced advertising revenue tied to lower viewership, make their traditional broadcast model less sustainable.
The Legacy of Soul Train and BET Hip-Hop Awards
The Soul Train Music Awards, which debuted in 1987, holds a storied legacy as a vital platform celebrating African-American culture, music, and entertainment, with a particular focus on R&B and soul music. Stemming from the groundbreaking “Soul Train” program created by Don Cornelius, the awards have consistently honored the genre’s top artists and served as a cultural touchstone for generations. The show has been instrumental in showcasing the artistry and impact of Black music, from legendary performers to emerging talents, solidifying its place in music history.
Similarly, the BET Hip-Hop Awards, launched in 2006, has become a premier event dedicated to recognizing achievements in hip-hop music. For nearly two decades, it has provided a dedicated national platform for showcasing the diverse talent within the hip-hop community, including artists, producers, and video directors. The ceremony has been a critical space for celebrating the genre’s culture, offering memorable performances, impactful acceptance speeches, and honoring pioneers with awards like the “I Am Hip Hop” icon award. It has served as a significant outlet for the hip-hop narrative, contributing to the genre’s widespread influence and mainstream acceptance.
BET’s Continued Commitment and Future Outlook
While the Soul Train Music Awards and BET Hip-Hop Awards are undergoing an indefinite pause, BET remains committed to celebrating Black culture and artistry. The network will continue to produce other key cultural events, including the NAACP Image Awards and the Stellar Awards. Furthermore, BET is actively revamping its programming, including a new iteration of its iconic “106 & Park” show, rebranded as “106 & Sports,” in collaboration with Spring Hill Entertainment. This move underscores BET’s intention to remain a leading voice in Black entertainment, adapting its offerings to contemporary interests, including the growing influence of sports.
The suspension of these two key award shows is part of a broader strategic reassessment at BET, aiming to innovate and reach audiences through evolving media channels. The network is exploring how to best present these beloved franchises, potentially through streaming or other digital-first initiatives, ensuring their cultural relevance continues in the modern era. While the exact timeline for their return or new format remains undisclosed, the focus is on reimagining their presentation to align with current media consumption trends and audience engagement preferences. These top cultural stories highlight BET’s dedication to evolving with its audience and preserving the impact of Black music and entertainment across diverse platforms.
