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MUSIC

Ciara and Latto Ignite Atlanta’s Official Day with New Hip Hop Single ‘This Right Here’

Ruby MashitaRuby MashitaJuly 28, 20253 Minutes read

Atlanta is buzzing with the release of “This Right Here,” a brand new single from R&B superstar Ciara, featuring the dynamic rap stylings of Latto. Dropped strategically on Atlanta’s Official Ciara Day, the track serves as a vibrant homage to the city that both artists call home, celebrating their profound connection to its cultural fabric and the burgeoning influence of Black female artistry originating from the ATL.

A Celebration of Atlanta’s Artistic Soul

The collaboration between Ciara and Latto is more than just a musical partnership; it’s a declaration of pride for their shared roots in Atlanta. The song, masterfully produced by the acclaimed Jazze Pha, captures the spirit of the city, weaving together the distinct talents of these two powerhouse artists. “This Right Here” is designed to resonate with listeners, highlighting the indelible mark that Atlanta’s Black female artists continue to make on the global music scene. The release day itself, Atlanta’s Official Ciara Day, underscores the significance of this single as a cultural moment, marking a special occasion for the city and its music enthusiasts.

Melodic Vocals Meet Fierce Rap Delivery

“This Right Here” offers a compelling sonic landscape that perfectly balances Ciara’s signature smooth, melodic vocals with Latto’s signature assertive and confident rap flow. This fusion creates a feel-good anthem that is both empowering and infectious. The track is described as exuding an adrenaline-charged confidence, a characteristic that fans have come to expect from both artists, but amplified through their combined energy. The song’s crossover appeal is undeniable, blending elements of pop and hip hop to create a sound that is both commercially accessible and artistically rich.

Jazze Pha’s Production Prowess

Central to the track’s infectious energy is the production work by Jazze Pha, a legendary producer with a keen ear for hits. His involvement in “This Right Here” brings a polished and energetic soundscape that elevates the collaboration. Jazze Pha’s ability to craft beats that are both innovative and deeply rooted in hip hop tradition provides the perfect foundation for Ciara’s vocal melodies and Latto’s lyrical prowess. His touch ensures that the single possesses a distinct Atlanta flavor, contributing significantly to its celebratory and confident tone.

The Impact of Atlanta’s Black Female Artistry

This release arrives at a time when Atlanta continues to be a dominant force in the music industry, particularly for its groundbreaking Black female artists. Ciara and Latto stand as prominent figures in this lineage, each having carved out successful careers that inspire and influence. “This Right Here” not only showcases their individual talents but also serves as a testament to the collective power and creativity emanating from Atlanta’s vibrant Black artistic community. The track subtly but powerfully amplifies the voices and contributions of women in hip hop and R&B, reinforcing Atlanta’s status as a cultural epicenter.

A Feel-Good Anthem with Crossover Appeal

The overall reception to “This Right Here” points towards a track that is set to become a staple for its feel-good vibes and empowering message. Its blend of pop sensibilities with gritty hip hop undertones makes it a versatile listen, suitable for various moods and settings. The confidence that permeates the song is palpable, encouraging listeners to embrace their own power and presence. This unique combination of elements positions the single for significant impact within the music industry, further solidifying Ciara and Latto’s positions as trendsetters and influential figures in contemporary music.

The release of “This Right Here” on Atlanta’s Official Ciara Day marks a significant moment, celebrating not only the artists themselves but also the city that has fostered their incredible talent. With Jazze Pha’s expert production and the undeniable chemistry between Ciara and Latto, this single is poised to make a lasting impression, offering a fresh, confident, and distinctly Atlanta sound to the global music landscape. It’s a powerful new release that pays tribute to heritage while forging ahead with undeniable modern appeal.

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Ruby Mashita

Ruby is the team's tastemaker, always on the lookout for the next big thing. She has an ear for fresh talent and an uncanny ability to predict which underground artists are about to break into the mainstream. Her weekly column, "The Come Up," is a must-read for fans who want to stay ahead of the curve and discover new music before anyone else.

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