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Rapper Justhis Parts Ways With Ravi’s Groovl1n Label, Sets Sights on New Horizons in Korean Hip Hop

Jin SatoJin SatoNovember 16, 20253 Minutes read

Esteemed South Korean rapper Justhis has officially concluded his exclusive contract with the hip-hop label Groovl1n, as announced on November 16, 2025. The amicable separation marks a significant career juncture for the artist, who is poised to embark on a new independent path within the vibrant Korean hip-hop music scene, continuing his impressive Justhis Groovl1n Label journey in a new capacity. This departure from the Justhis Groovl1n Label signifies a pivotal moment in his Justhis music career.

A Mutual Departure from Groovl1n and the Justhis Groovl1n Label

Groovl1n, the record label founded by rapper Ravi, released an official statement confirming the termination of their exclusive agreement with Justhis. The announcement detailed that the decision was reached through mutual consent after extensive discussions between the artist and the agency. Groovl1n expressed deep appreciation for Justhis’s contributions during his tenure and extended well wishes for his future endeavors, encouraging fans to continue their unwavering support. This move signifies a transparent and respectful end to their professional relationship, marking the end of an era for the Justhis Groovl1n Label.

Justhis’s Esteemed Career Trajectory

Heo Seung, professionally known as Justhis, first entered the music industry in 2015, quickly establishing himself as a formidable and respected voice in Korean hip-hop. His unique lyrical style and artistic prowess have garnered him a dedicated fanbase over the years. Justhis was previously associated with Indigo Music, joining the label in 2017 and departing in September 2022, shortly before signing with Groovl1n on September 15, 2022. His discography includes acclaimed works such as his debut album ‘2 Many Homes 4 1 Kid’ (2016) and collaborative projects like ‘4 The Youth’ with Paloalto (2018). The recent Groovl1n artist departure opens new doors for the rapper.

Understanding Groovl1n and its Impact

Groovl1n was established by Ravi in June 2019, with the aim of fostering and promoting talented musicians in the hip-hop genre, irrespective of their current popularity. The label’s name is a portmanteau of ‘Groove’ and ‘Goblin,’ symbolizing ‘the cool folk of the orient.’ Alongside Justhis, Groovl1n’s roster has included artists such as Ravi himself, nafla, Lil tachi, Suen, and the dance crew PrimeKingz. The label has been a platform for artists seeking a space to grow and express their unique musical stories. The Justhis Groovl1n Label era provided a significant platform for his artistry.

Charting a New Course: Future Endeavors for Justhis

Despite the contract termination, Justhis is set to remain highly visible in the music landscape. Fans can anticipate his prominent role as a producer on the upcoming season of the popular competition program “Show Me The Money 12.” This role underscores his respected status and influential position within the Korean hip hop news scene. His recent appearances, including serving as a rap master on the survival show “Boys 2 Planet,” further highlight his continued engagement with nurturing new talent and shaping the industry. This signifies a bold independent artist path for Heo Seung.

The landscape of the music industry is increasingly leaning towards independent artists taking greater control of their careers. Justhis’s move to an independent path aligns with this growing trend, allowing him the freedom to chart his own creative direction and connect directly with his audience. The hip-hop and broader music communities will undoubtedly be watching his next steps with keen interest. The potential of Justhis new label or independent ventures is high.

A New Chapter in Korean Music History for Justhis

As Rapper Justhis transitions from his exclusive contract with Groovl1n, he steps into a new phase of his artistic journey. His established reputation, combined with his upcoming high-profile projects, suggests a promising future. The Korean hip-hop scene, known for its dynamic evolution and diverse talents, will continue to be shaped by artists like Justhis as they forge their own paths and contribute to its rich tapestry of stories. The Justhis Groovl1n Label chapter may be closed, but his influence continues.

The departure marks not an end, but a new beginning for an artist consistently at the forefront of innovative music, ready to explore new creative avenues and continue his impact on the top tier of Korean music. The exploration of an independent artist path will be keenly watched.

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Jin Sato

Based in Queens, NY, Jin covers the international explosion of hip hop, with a special focus on the thriving K-Hip-Hop scene. He bridges the gap between American and Asian artists, writing compelling pieces on how the art form has been adopted and remixed across the globe. His work highlights the new wave of international stars who are making their mark.

Rapper Justhis Parts Ways With Ravi’s Groovl1n Label, Sets Sights on New Horizons in Korean Hip Hop Previous post Tkay Staxx Redefines SA Hip Hop with Diverse ‘T.K.M.’ Album, Curated by A-Reece
Rapper Justhis Parts Ways With Ravi’s Groovl1n Label, Sets Sights on New Horizons in Korean Hip Hop next post Modderfontein’s Nicole LUV Crowned Stylin’ Dredz Creative Conqueror, Set to Ignite South Africa’s Top Hip Hop Stage
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