Metro Manila’s influential alternative hip-hop collective, Kartell’em, is set to make a triumphant return with their highly anticipated new musical work titled “KITBA.” The announcement, made on August 27, 2025, signals the group’s first comeback with its original member lineup since their 2021 album, “Tell’em Wasak,” igniting considerable excitement within the Filipino music landscape. The new release is slated for August 29, 2025.
A Long-Awaited Reunion Signals New Era
The alternative hip-hop collective has officially confirmed their comeback, a moment fans have eagerly awaited. The announcement arrived with a dynamic teaser video showcasing members of Kartell’em navigating the vibrant streets of Metro Manila on skateboards and bikes. This visual narrative directly connects to the group’s foundational roots, highlighting their deep ties to street and skate culture. The teaser is underscored by a pulsating hip-hop beat and the recurring chant, “Kartell’em in this b*tch again,” a clear declaration of their re-entry into the music scene. The group, known for its collaborative spirit and diverse roster, comprises ten core artists: Waiian, Ne7in, Yorko, Sica, Wayvier, Ruijikun, Nickname, O’Neen, Aftermatt, and Jwuds. Their return with the original lineup marks a significant milestone, particularly since their 2021 sophomore album, “Tell’em Wasak.”
Echoes of the Street: Kartell’em’s Cultural Identity
Kartell’em, a name derived from “cartel” signifying a network of exchange and production, was born from a shared passion for skating around Makati in the early 2010s. This foundational connection to skateboarding and broader street culture has consistently informed their artistic output, distinguishing them in the Philippine hip-hop scene. Unlike artists who prioritize flashiness, Kartell’em members are recognized for their understated yet impactful style, often sporting merchandise from local clothing lines and embracing a DIY ethos in their music production, events, and promotional materials. This approach has positioned them as pioneers of the current underground movement, pushing boundaries and uniting diverse communities through their authentic expression.
Their organic talent spans not only rapping but also graffiti and skate artistry, creating a multi-faceted artistic identity. Waiian, a prominent member, has been lauded for his lyrical prowess, storytelling, and use of dual languages, reflecting the vibrant realities of urban Filipino life. This deep integration of their environment and subcultures into their music has resonated widely, earning them a reputation as innovators and trendsetters.
A Legacy Forged in Music
Since their official debut in 2019 with the fourteen-track album “Tell’em Once,” Kartell’em has steadily released new music, navigating shifts in their artist rotation while maintaining a consistent creative output. Their 2021 album, “Tell’em Wasak,” was critically acclaimed, showcasing their signature energy, lyrical dexterity, and undeniable chemistry. Tracks like “Worldwide” and “Buscopan” demonstrated their ability to blend aggressive verses with more laid-back, classic hip-hop beats, often incorporating creative samples and insightful commentary on society and the rap scene itself. The album was celebrated for its explosive verses and high energy, yet it also offered moments of introspection and wisdom, as heard in lyrics from “Dynasty.” The group’s commitment to their craft and their unique sound has cemented their status as a significant force in contemporary Filipino hip-hop.
“KITBA”: A Bold Statement for the Future
The title “KITBA,” speculated to stand for “Kartell’em in this b*tch again,” is a bold and provocative statement, signaling a confident return. While specific details regarding the new project’s tracks and themes are yet to be fully revealed, the announcement itself suggests a continuation of their signature sound, infused with the energy and experience gained since their last collective release. The group’s consistent evolution and their ability to adapt while staying true to their roots suggest that “KITBA” will be a significant addition to their discography and a highlight in the August music release calendar.
Charting the Future of Filipino Hip-Hop
Kartell’em has been widely recognized as “the future” of Filipino hip-hop, embodying a new generation that is not only skilled but also deeply connected to its cultural influences. Their rise has paralleled the significant growth of the genre in the Philippines, moving from niche underground scenes to wider recognition. By embracing their authentic selves and their roots in street culture, Kartell’em continues to inspire aspiring artists and captivate audiences. Their music often reflects the realities of life in Metro Manila, making it relatable and impactful. As they prepare to drop “KITBA,” the collective is poised to further solidify their legacy and influence the next wave of hip-hop innovation in the region.
The forthcoming release of “KITBA” is more than just a new album; it’s a testament to Kartell’em’s enduring presence and their unwavering commitment to their artistry. The reunion of the original lineup adds an extra layer of significance, promising fans a cohesive and powerful listening experience. As August 29th approaches, the Filipino hip-hop community eagerly awaits the new music from a collective that has consistently redefined the genre.
