South African rap sensation Nasty C has achieved a significant milestone, earning three coveted nominations at the 2025 All Africa Music Awards (AFRIMA). The acclaimed artist’s hit single “Soft,” featuring Usimamane, has been recognized across multiple prestigious categories, underscoring its widespread appeal and artistic merit.
A Triple Recognition for “Soft”
Nasty C’s nominations highlight the impact of his collaboration with Usimamane on “Soft.” He is in contention for Best Male Artiste in Southern Africa, a testament to his standing as a leading performer in the region. Furthermore, the track has secured nods for Best African Lyricist/Rapper and Best African Artiste, Duo or Group in African Hip-Hop, acknowledging the song’s lyrical depth, production quality, and collaborative synergy. These multiple recognitions signal “Soft” as a standout track on the continental music scene.
“Soft” Gains National and Continental Traction
The song “Soft” has not only resonated with critics and award bodies but has also made a significant mark on South African airwaves. It recently appeared as the sole hip-hop entry on the National Top 20 Radio Airplay Chart, securing an impressive number four position. This achievement underscores the song’s broad appeal across various genres and its strong performance in national radio exposure. The track, a blend of Nasty C’s introspective lyricism and atmospheric production, is a product of his continued collaboration with rising artist Usimamane, whose own breakthrough single “Cheque” has garnered multi-platinum success.
AFRIMA: A Pinnacle of African Music Excellence
The All Africa Music Awards (AFRIMA) is a flagship event aimed at celebrating and rewarding African musical talent, creativity, and cultural heritage across the continent and its diaspora. Sanctioned by the African Union (AU), AFRIMA has become a crucial platform for showcasing African music on a global scale. The 2025 edition, themed “Unstoppable Africa,” is set to take place in Lagos, Nigeria, from November 25 to 30, transforming the city into a vibrant hub for African music. This year’s awards saw a record-breaking 10,717 entries, with a 13-member jury ultimately selecting 343 nominees across 40 categories, reflecting the continent’s rich and diverse musical landscape. The event’s extensive reach, with broadcasts in over 84 countries and an estimated audience of over 400 million viewers, further amplifies the significance of these nominations.
Nasty C: A Consistently Rising Force in Hip Hop
These AFRIMA nominations further solidify Nasty C’s position as a leading figure in South African and African hip-hop. Known for his distinctive style and lyrical prowess, Nasty C, born Nsikayesizwe David Junior Ngcobo, has built a career marked by consistent innovation and critical acclaim. He has previously earned multiple accolades, including two AFRIMA awards in 2019 for Best African Rapper/Lyricist and Best African Collaboration, as well as numerous South African Music Awards, Metro FM Music Awards, and BET Award nominations. His ability to blend African influences with global hip-hop trends has been a hallmark of his success, making him one of the continent’s most exportable voices. The recognition for “Soft” is another significant chapter in his ongoing journey, showcasing his artistic growth and the enduring power of his music.
South African Music Scene Shines at AFRIMA
Nasty C’s multiple nominations are part of a broader trend of South African artists making their mark on the continental stage at AFRIMA. While the initial announcement highlighted Nasty C’s achievements, it also touched upon other notable nominations for South African talent, including artists like Boity, LordScript, Tshego Santana, and Okmalumkoolkat, indicating a strong representation from the nation’s vibrant hip-hop and broader music scene. The success of tracks like “Soft” on national charts and Nasty C’s significant presence at AFRIMA reflect the dynamic and evolving nature of African music and its increasing global influence.
Conclusion
As the AFRIMA 2025 awards week approaches, Nasty C’s triple nomination for “Soft” featuring Usimamane stands as a powerful testament to his artistic caliber and the song’s widespread impact. The awards ceremony in Lagos will undoubtedly celebrate the rich tapestry of African music, with Nasty C poised to potentially add more accolades to his impressive career. His journey, from Durban to the global stage, continues to inspire, reinforcing his status as a key voice in contemporary African hip-hop.
